While all major corporations release targeted advertising throughout the holiday season, food delivery site Swiggy’s clever Holi ad did not go down well with netizens, with many users on social media labeling the campaign as Hinduphobic.

Swiggy advertised on billboards throughout Delhi and other places for Holi 2023, prompting many individuals to label the company Hinduphobic. #BoycottSwiggy began trending on social media shortly after the commercial was released.

Swiggy stayed at the top of Twitter trending hashtag with their recent Holi 2023 campaign, with users criticizing the firm using the hashtags #BoycottSwiggy and #HinduphobicSwiggy. Here’s all you need to know about what occurred.

Swiggy placed billboards around India in honor of Holi 2023, advertising the Swiggy Instamart option on the app for individuals who wished to have their Holi supplies delivered to their homes.

Swiggy used eggs in their advertising, and the description on the same says, “Omelette; Sunny side-up; Kisi ke sarr par. #BuraMatKhelo. Instamart has Holi necessities.” This choice seems to have irritated many Hindus as it had hurt the cultural sensitivity, and people have criticized the app on social media.

After the Swiggy commercial scandal and charges of Hinduphobia, many individuals turned to Twitter to offer the social media backlash to criticize the food delivery app and urge for the app to be uninstalled as a form of protest.