Artificial intelligence is likely to revolutionise grocery shopping.
Instacart, the grocery delivery platform, said last week that it is developing a ‘Ask Instacart’ function in collaboration with Open AI. Shoppers may ask Ask Instacart questions on budget, health and nutrition, and prep time while generating their grocery lists, which is slated to arrive later this year. According to an Instacart representative, the ‘Ask Instacart’ concept arose from a new internal team formed to go further into understanding what new tools like ChatGPT may offer to better satisfy consumer needs.
Separately, in February, the French grocery company Carrefour released its first-ever ChatGPT-created video answering Queries. In the 30-second film, a robot speaks in French and answers common customer inquiries such as “how to eat better and cheaper via its website.” Elodie Perthuisot, Carrefour’s Chief E-commerce Officer, stated in a LinkedIn post that Carrefour “Data and innovation teams at Carrefour are presently working on ChatGPT use cases and generative AI in general.”
While all sorts of retailers are interested about utilising ChatGPT, grocers have strong reasons to get in first, according to analysts and food tech executives Modern Retail spoke with. To begin with, grocers have one of the most diversified client bases. Furthermore, they have massive product libraries, and tools like AI can assist grocers in the difficult work of determining which products to propose to clients based on their budget or dietary constraints. In consequence, the potential of tools like ChatGPT and generative AI in general to personalise content could help supermarkets enhance sales.
ChatGPT, which debuted in November, is an AI-powered discussion tool. Its conversational structure has grown in popularity, with several use cases demonstrating ChatGPT solutions answering follow-up questions, rejecting unsuitable requests, and considering prior context.
As a result, e-commerce platforms have been eager to investigate how to implement ChatGPT into their products. JD.com, a Chinese apparel retailer, recently announced the launch of a technology comparable to ChatGPT. Amazon CEO Andy Jassy stated last month that his company had been working on a ChatGPT-style product for a long time. Furthermore, Shopify has introduced AI technologies to assist sellers and merchants in writing product descriptions.
